Storied Independent Automakers
Charles K. Hyde’s Storied Independent Automakers tells the tale of the American-owned car companies that were not the Big Three. It’s a story worth telling, because they illustrated just how ruthless and consolidating the car industry is. These car companies went under or were bought out at the height of the domestic auto industry’s success (one ironic silver lining was that many of their left-hanging dealers turned to import brands and proceeded to make a fortune from them).
They had one brief moment of popularity due to a completely artificial boom when World War II resulted in years of pent-up demand. And now and then they managed to pull an innovation out that gave them a temporary edge (like compacts for AMC) until the big three caught up. But that was mostly it, and other than that it was all uphill. Hyde rightly points out it was impressive that they lasted as long as they did, and gives credit where it was due.
Though written in a history book tone (ie, it’s not exciting for anyone other than me), Hyde’s book is light enough to be readable while still containing lots of well-researched statistics on cars. It tells the story of an overlooked but important part of the auto industry’s history. Any enthusiast should enjoy it.