The legalization of sports betting in the United States has brought about a wave of media devoted to it. And even in the offshore era, there were no shortage of websites talking about gambling. After looking at sports betting media, it didn’t take me long to sour on it. Even with less direct knowledge, it came across as being extremely shallow at best and, more often, something sinister seeming. It felt like trying to goad people who knew basic sports trivia into playing a stacked against them game (even back then, I knew the fundamentals of how gambling worked).
And after finding out more, studying more, and getting the spark that would lead to The Sure Bet King, I feel weirdly proud to say that well, I was completely on point. The conflicts of interest are there. Sportsbooks themselves and their loss share affiliates (people who get others to sign up to the books in exchange for a share of the house winnings) obviously have no direct incentive to help punters win and much motivation to help them lose. There’s a reason why sportsbooks hype up the people who hit a monster parlay/accumulator (where multiple outcomes all have to win), because those are where the house has the biggest edge. The idea is to get Joe Sportsball Fan to be convinced that if he follows his gut and knowledge of trivia, like how Aaron Rodgers doesn’t have that clutch spirit, then the jackpot will be his.
Even more innocently, I think (no pun intended) that even without this conflict, a lot of sports betting shows are just basic sports opinion pieces given a gilded gambling coating. The indispensable “Sports Truth with William Leiss” channel (who I actually thanked in the dedication to my book, and with good reason), has two videos showing this, which is dubbed the “think tank.” There isn’t any actual statistical analysis (not that most sports hosts could really do it beyond “Oh, he’s hitting .230”), just stuff like “I think that the Giants offense isn’t ready yet so I think the Colts will cover.”
Then there are the few sharp bettors who are (of course) magnified on social media. To be honest, after seeing what it entails, I would chose one of my old jobs that involved hauling carts back to a rickety old, cramped supermarket, often in bad weather, for six days a week, in an instant over being a professional sports bettor. It just feels almost wasteful, like a strange form of slumming from people who have the drive and/or intelligence to succeed at other careers that are far less zero-sum and far more relaxing. Learning that a lot of the “sharps” win not by being better handicappers but by a combination of manipulating the lines and doing the equivalent of coupon-clipping and bargain hunting, further drove my opinion down.
In fact, despite me maintaining every bit of negative feelings for the sleazy tactics of the bookmakers, I actually began to take their side to an extent regarding the banning/limiting of winners (one of the most vocal complaints from the sharps). And it wasn’t just “oh, they have to make money.” It was more like “oh, they have every right to keep munchkins from plundering them. Good for them.”
And then there are the touts, or tipsters. These pick-sellers are nearly all scam artists, and when I saw how they worked, I knew that one would be the perfect topic for a novel. Touts got amplified because for the longest time they were the only sports betting figures who could operate semi-openly (see the infamous infomercials), and they took advantage of it post-legalization.
Finally, there are the various governments who treat sports betting as a tax-producing cash cow. New York is particularly ham-fisted in this regard, which is even more counterproductive because there’s the far more lenient New Jersey right next door. So yeah, there’s that too.
So I came away from my research with even less regard for the sports betting industry than I had before-and more of a feeling that it would be great subject matter. So I wrote my first full-length novel about that very topic. And I had lots of fun doing so.