The Sure Bet King featured sports betting touts, or pick-sellers, as its subject. Now I feel it right to turn to a very similar (to the point where there has to be substantial overlap) type of charlatan who has followed a similar path of thriving first on late night infomercials and then excelling on the internet.

I speak of course of the business guru, often called “fake gurus” by their critics (with good reason). First I feel obligated to note that unlike sports betting touts, their actual business model can be applied well. It consists of providing and selling teaching courses on starting and running businesses. These can and have been done legitimately, so there’s a substantial grey zone…

…in theory. In practice, the business gurus come in a type of scheme that makes them no better than Dr. Goldrush’s 1000 Star Guaranteed Lock Of The Century! The biggest part of this scheme is that the investment courses are sold as a get-rich-quick miracle, something that leads you to relax and leave that horrible job you have (of course, running a business as opposed to being an employee almost always means more work, but the gurus won’t tell you that). Just learn about real estate flipping/dropshipping/whatever, and you can be as rich as them.

The second-biggest part is that the gurus almost always make more money by selling these courses than they did by doing the business practices they supposedly teach. Which is understandable, as you rarely see real successful entrepreneurs running around hawking seminars.

Finally, the people who have braved the courses will often mention how shallow and insignificant the actual content within is. After all, once you’ve paid for the course, the actual content doesn’t matter to the gurus.