There have been many good explanations for the decline of boxing’s popularity in American popular culture. (I say in popular culture, as many big fights continue to draw big crowds and make big bucks). The usual and well-founded ones range along the lines of…
- General sleaziness (which is not a new thing-an amusing example of this is how even by the 1960s, the sport’s reputation had shrunk to the point where new strips in the Joe Palooka comic didn’t actually show him boxing).
- The division of the sport into many rival fiefdoms, from the “alphabet soup” sanctioning organizations to promotions and confusing weight divisions.
- The sport being confined to niche premium television (it’s a chicken-egg question whether this was a mistake that walled off its customer base or a reasonable solution because its base and relationship with network television was declining anyway).
- Competition from other sports, not just in terms of viewers but also in terms of what athletically talented people want to pursue. Just look at the career paths of Ken Norton Senior and Junior. This has also affected the other major American classic sport, baseball. Tom Brady was a talented baseball player in high school who was drafted by the Expos and Patrick Mahomes’ father was an MLB pitcher.
- Because of the first three points and a fairly unique obsession with perfect records, an abundance of noncompetitive squashes, with actual quality fights hard to set up.
The last point leads into a new theory I saw floating around the internet-which is that the mass of lopsided fights leads to lopsided odds that are neither competitive nor fun. A big favorite gets the winner very little money (especially once one considers sportsbook limits) and big losses if their opponent does pull a Buster Douglas. A big underdog is highly unlikely to win.
This is an especially tough problem in a sport that has been closely tied to gambling for its entire existence. Boxing isn’t as fused to betting as, say, horse racing is (In my personal, albeit limited experience, the only people who care about non-Triple Crown races are gamblers), but I’d say it’s definitely more so than the other major sports. While I don’t think poor odds are the only reason it’s fallen out of favor, it certainly doesn’t help.